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Purewire Selected as a Sprout Award Winner from Everything Channel

Web Security SaaS Company Honored as Leading Technology Startup

ATLANTA (August 20, 2009) - Purewire, Inc., a SaaS-based secure Web gateway provider that protects users from malicious people, places and things on the Web™, today announced that it has been selected as a Sprout Award winner from Everything Channel. The Sprout Awards, created in conjunction with The Sightline Group, spotlight innovative startups with promising technology and product development. The Sprout Awards were revealed at XChange ‘09 this week in Washington, DC.

Purewire inspects outbound Web traffic for safety and compliance and analyzes response traffic for malicious programs and untrustworthy users. The Purewire Web Security Service provides high performance processing of Web traffic to protect users browsing the Web regardless of location or device, including laptops and mobile devices.

“Being named a Sprout Award winner is an important recognition for Purewire, highlighting our position as a valued offering for channel partners,” said Mike Van Bruinisse, co-founder, president and CEO of Purewire. “The award is validation of Purewire’s strong growth over our first year and of our ability to meet the demand of enterprise- and SMB-focused solution providers looking to present their clients with a cost-effective, easy to deploy Web security solution.”

“We created The Sprout Awards to introduce promising new technologies to marketplace and learn why they are on track to become the next hot company,” said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel. “All of the startups and technologies that were introduced to us were very impressive. However, the Purewire Web Security Service was the cream of the crop. We congratulate them on a job well done and wish them continued success.”

The Sprout Award winners were chosen by the CRN editorial department and the CRN Test Center. Selection criteria was based upon a variety of aspects such as the type of product or service, the compelling story of the background of their founders, to the back-story of “born in a garage” or “designed on a coffee shop napkin.”

The Sprout Award honor is the latest in a series of accolades Purewire has earned for its technology and corporate success. Most recently, Purewire was recognized as a Gartner “Cool Vendor”; Top 10 Most Innovative Company at RSA Conference; DEMO 2009 DEMOgod; 2009 Best Security Start Up from Info Security Products Guide; and Finalist for the 2009 SC Magazine Awards for Rookie Security Company of the Year. For a complete listing of honors and accolades, please visit http://www.purewire.com/awards.

About The Sightline Group
The Sightline Group offers sales and marketing strategy, execution assistance and product launch expertise across numerous consumer technology product categories. The firm works with clients ranging from start-ups to Fortune 500 companies. The firm has earned an unparalleled reputation for forging vital alliances. Using its strong relationships with key executives across all major channels -- retailers, e-commerce vendors, catalogers, VARs, SIs and OEMs -- the Sightline Group can quickly introduce clients and their products to the right people. Past clients include Logitech, iRobot, Acer, Qualcomm and Eye-Fi. For more information, visit sightlinegroup.com.

About Everything Channel
Everything Channel is the one-stop shop for managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results. (www.everythingchannel.com, www.channelweb.com)

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. (www.unitedbusinessmedia.com)

About Purewire, Inc.
Purewire secures business and social interactions on the Web. Founded by veteran security industry entrepreneurs, the company offers Web security-as-a-service to increase ROI and lower the total cost of security for businesses. Purewire is the only vendor that addresses the complete Web security threat landscape, providing unique algorithms and scalable services to protect users from malicious people, places and things on the Web™. Purewire has received a number of industry accolades and was named a “Cool Vendor in Software-as-a-Service Security” in March 2009 by Gartner Inc. For more information, please visit www.purewire.com.

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